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Issue Date	Title	Author(s)
2015	Digital Darwinism Branding and Business Models in Jeopardy	Ralf, T. Kreutzer
2015	Determinants of Private Label Attitude	S. Kucera, Prof. Mag. Silvia
2015	Cultural Tourism in a Digital Era First International Conference IACuDiT	Vicky, Katsoni
2015	Consumer Brand Relationships Meaning, Measuring, Managing	Marc, Fetscherin
2015	Confessions of the Pricing Man	Hermann, Simon
2015	Chinese Strategic Decision-making on CSR	Shuo, Wang
2015	Business Relationship Management and Marketing	Michael, Kleinaltenkamp
2015	Brand Building and Marketing in Key Emerging Markets	Niklas, Schaffmeister
2015	Boundary Spanning Elements and the Marketing Function in Organizations	Sunil, Sahadev
2015	Business & Brand Strategist Martin Roll Company	Martin, Roll
2015	A History of Fair Trade in Contemporary Britain From Civil Society Campaigns to Corporate Compliance	Matthew, Anderson
2015	STARTING A CREATIVE FIRM IN THE AGE OF DIGITAL MARKETING	RICK, WEBB
2015	Advertising Confluence: Transitioning Marketing Communications into Social Movements	Anshu, Saxena
2015	Advances in National Brand and Private Label Marketing	Francisco, J. Martı´nez-L opez
2015	Advances in Advertising Research (Vol. V)	Shintaro, Okazaki
2014	Adoption of Innovation	Alexander, Brem
2014	Why Marketing to Women Doesn’t Work	Jenny, Darroch
2014	Uniform Across-the-Board Promotions	Marc-Oliver, Jauch
2014	Trendology Building an Advantage through Data-Driven Real-Time Marketing	Chris, Kerns
2014	Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives	Nikhilesh, Dholakia