Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/68419| Title: | Leveraging Mobile MediaCross-Media Strategyand Innovation Policyfor Mobile Media Communication |
| Authors: | Feldmann, Valerie |
| Keywords: | Mobile Media |
| Issue Date: | 2005 |
| Publisher: | Springer-Verlag Berlin Heidelberg |
| URI: | http://10.6.20.12:80/handle/123456789/68419 |
| Appears in Collections: | Marketing & Management |
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