Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/68979| Title: | InternationalBrand Management of ChineseCompaniesCase Studies on theChinese Household Appliancesand Consumer Electronics IndustryEntering US andWestern European Markets |
| Authors: | Bell, Sandra |
| Keywords: | European Markets |
| Issue Date: | 2008 |
| Publisher: | Springer |
| URI: | http://10.6.20.12:80/handle/123456789/68979 |
| ISBN: | 978-3-7908-2029-4 |
| Appears in Collections: | Marketing & Management |
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