Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/69544
Title: Value Creation of Firm-Established Brand Communities
Authors: Wiegandt, Philipp
Keywords: Brand Communities
Issue Date: 2009
Publisher: Springer-Verlag Berlin Heidelberg
URI: http://10.6.20.12:80/handle/123456789/69544
ISBN: 978-3-8349-2123-9
Appears in Collections:Marketing & Management

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