Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/70622
Title: DEFENDING YOUR BRAND How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Authors: Calkins, Tim
Keywords: Competitive Attacks
Issue Date: 2012
Publisher: Palgrave Macmillan
URI: http://10.6.20.12:80/handle/123456789/70622
ISBN: 978-1-137-51186-7
Appears in Collections:Marketing & Management

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