Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/70688| Title: | Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice |
| Authors: | Fritz, Wolfgang |
| Keywords: | Marketing Management |
| Issue Date: | 2012 |
| Publisher: | Palgrave Macmillan |
| URI: | http://10.6.20.12:80/handle/123456789/70688 |
| ISBN: | 978-3-8349-3722-3 |
| Appears in Collections: | Marketing & Management |
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