Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/70853
Title: The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
Authors: Steckstor, Denise
Keywords: Buying Behavior
Issue Date: 2012
Publisher: Springer-Verlag Berlin Heidelberg
URI: http://10.6.20.12:80/handle/123456789/70853
Appears in Collections:Marketing & Management

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