Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/70862
Title: Advances in Advertising Research (Vol. IV)The Changing Roles of Advertising
Authors: Rosengren, Sara
Keywords: Advances in Advertising
Issue Date: 2013
Publisher: Springer-Verlag Berlin Heidelberg
URI: http://10.6.20.12:80/handle/123456789/70862
ISBN: 978-3-658-02365-2
Appears in Collections:Marketing & Management

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