Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/70866
Title: Brand Breakouthow Emerging Market Brands Will Go Globalnirmalya Kumarjan-Benedict E.M. Steenkamp
Authors: Kumar, Nirmalya
Keywords: Brand Breakout
Issue Date: 2013
Publisher: Palgrave Macmillan
URI: http://10.6.20.12:80/handle/123456789/70866
ISBN: 978-1-137-27662-9
Appears in Collections:Marketing & Management

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