Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/70964| Title: | Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising |
| Authors: | Klapdor, Sebastian |
| Keywords: | Marketing Campaigns |
| Issue Date: | 2013 |
| Publisher: | Springer-Verlag Berlin Heidelberg |
| URI: | http://10.6.20.12:80/handle/123456789/70964 |
| ISBN: | 978-3-658-01732-3 |
| Appears in Collections: | Marketing & Management |
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