Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/70975| Title: | Globalization, Culture, and BrandingHow to Leverage Cultural Equity forBuilding Iconic Brands in the Era ofGlobalization |
| Authors: | J. Torelli, Carlos |
| Keywords: | Globalization, Culture, and Branding |
| Issue Date: | 2013 |
| Publisher: | Palgrave Macmillan |
| URI: | http://10.6.20.12:80/handle/123456789/70975 |
| ISBN: | 978-1-137-33331-5 |
| Appears in Collections: | Marketing & Management |
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