Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/72562
Title: Growing Brands Through SponsorshipAn Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
Authors: Gross, Philip
Keywords: Growing Brands
Issue Date: 2015
Publisher: Springer-Verlag Berlin Heidelberg
URI: http://10.6.20.12:80/handle/123456789/72562
ISBN: 978-3-658-07250-6
Appears in Collections:Marketing & Management

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