Please use this identifier to cite or link to this item:
192.168.6.56/handle/123456789/73132| Title: | Vertical Brand Portfolio ManagementStrategies for Integrated Brand Management between Manufacturers and Retailers |
| Authors: | Bakker, Diederich |
| Keywords: | Brand Management |
| Issue Date: | 2015 |
| Publisher: | Springer Science+Business Media, LLC |
| URI: | http://10.6.20.12:80/handle/123456789/73132 |
| ISBN: | 978-3-658-08220-8 |
| Appears in Collections: | Marketing & Management |
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