Please use this identifier to cite or link to this item:
                
    
    192.168.6.56/handle/123456789/73169| Title: | Advances in Advertising Research (Vol. VI)The Digital, the Classic,the Subtle, and the Alternative | 
| Authors: | Verlegh, Peeter | 
| Keywords: | Research | 
| Issue Date: | 2016 | 
| Publisher: | Springer-Verlag Berlin Heidelberg | 
| URI: | http://10.6.20.12:80/handle/123456789/73169 | 
| ISBN: | 978-3-658-10558-7 | 
| Appears in Collections: | Marketing & Management | 
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