Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/73377
Title: Online Brand CommunitiesUsing the Social Web for Branding andMarketing
Authors: ́n Molinillo, Sebastia
Keywords: Brand Communities
Issue Date: 2016
Publisher: Springer Science+Business Media, LLC
URI: http://10.6.20.12:80/handle/123456789/73377
ISBN: 978-3-319-24826-4
Appears in Collections:Marketing & Management

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