Please use this identifier to cite or link to this item: 192.168.6.56/handle/123456789/73396
Title: Targeting Using Augmented Data in Database MarketingDecision Factors for Evaluating External Sources
Authors: Hüttenrauch, Bettina
Keywords: Database Marketing
Issue Date: 2016
Publisher: Springer-Verlag Berlin Heidelberg
URI: http://10.6.20.12:80/handle/123456789/73396
ISBN: 978-3-658-14576-7
Appears in Collections:Marketing & Management

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