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Issue Date	Title	Author(s)
2007	The Behavioral Economics of Brand Choice	C. Schrezenmaier, Teresa
2007	Strategic Retail Management	Zentes, Joachim
2007	Risk-Averse CapacityControl in RevenueManagement	Barz, Christiane
2007	Pychology Marketing The Death of TraditionalMarketing and the Rise of theNew “Pull” Game	Sinha, Indrajit; Foscht, Thomas
2007	Revenue Managementwith Flexible Products	Müller-Bungart, Michael
2007	Marketing Competences andStrategic Flexibility in China	Li-Hua, Richard
2015	Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference	K. Malhotra, Naresh
2015	Perspectives on Public Relations Historiography and Historical Theorization: Other Voices	Watson, Tom
2015	Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels	Trenz, Manuel
2015	Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making	S.H. Leeflang, Peter
2015	Minority Marketing: esearch Perspectives for the 1990s R October 14-	L. King, Robert
2007	Market Entry Strategies of Foreign Telecom Companies in India	Jeyaseeli, Kiruba
2007	luxury fashionbrandingtrends, tactics, techniques	Okonkwo, Uche
2007	International Marketing in the Network Economy A Knowledge-Based Approach	Nonak, Ikujiro
2007	International Direct Marketing	Krafft, Manfred
2007	Global RFIDThe Value of the EPCglobal Networkfor Supply Chain Managemen	W. Schuster, Edmund
2007	Explaining Consumer Choice	R. Foxall, Gordon
2007	Economics andManagement of Networks	Cliquet, Gérard
2007	DiversityNew Realities in a Changing World	Kurt, April
2007	Customer Loyaltyin Third Party Logistics Relationships	L. Cahill, David