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Issue Date	Title	Author(s)
2007	Competitive Identity The New Brand Management for Nations,Cities and Regions	Anholt, Simon
2007	Business Successin China	B. Hofer, Markus
2006	The Anonymous ElectMarket ResearchThrough Online Access Panels	Postoaca, Andrei
2006	Start-upA Practical Guide toStarting and RunningaNewBusiness	Ha r r i s, Tom
2006	Service isfront Stage Positioning services for value advantage	Teboul, James
2006	Retailingin the 21st Century	Krafft, Manfred
2006	Moment of TruthRedefining the CEO’s BrandManagement Agenda	Bauer, Andreas
2006	Mass customization: Challenges and solutions	Blecke, Thorsten
2006	Marketing Identitiesthrough LanguageEnglish and Global Imagery in FrenchAdvertising	Martin, Elizabeth
2006	Customer Loyalty A guide for time travelers	Robinson, Sionade
2006	Creative Marketing An Extended Metaphor for Marketing in a New Age	Fillis, Ian
2006	Capacity Options forRevenue Management	Hellermann, Rolf
2006	BRANDS & GAMINGThe computer gaming phenomenon and its impact on brands and businesses	Nichols, David
2006	B2B BrandManagementWith the Cooperation of Ines Michi	Kotler, Philip
2014	The Luxury Market in Brazil Market Opportunities and Potential	Diniz, Claudio
2014	The Brand Strategist’s Guide to Desire How to give consumers what they actually want	Simpson, Anna
2014	TAKING DOWN GOLIATH DIGITAL MARKETING STRATEGIES FOR BEATING COMPETITORS WITH 100 TIMES YOUR SPENDING POWER	M. RYAN, KEVIN
2006	Asian Brand Strategy How Asia Builds Strong Brands	Roll, Martin
2005	Understanding ConsumerChoice	R. Foxall, Gordon
2014	Sustainability and Human Resource Management Developing Sustainable Business Organizations	Ehnert, Ina